We are convinced that...
...the company needs content employees, customers, suppliers and shareholders to achieve its goal of steady value creation;
...each and every employee must assume full responsibility for their conduct and their work, and that our business conduct must be guided by high ethical standards and respect;
...a steadfast focus on the constantly shifting needs and preferences of consumers and customers is a precondition for innovation and growth;
...unremitting efforts towards the attainment of superior quality and constant advancement in our daily work are a precondition for sustainable and profitable growth;
... sustainability is an integral part of our core business.