Bottega recipes: good things for your home
The new Rapelli booklet with great recipe ideas and tips from the Mastro Salumiere in person is pure inspiration!
The recipe booklet is the core element of a huge marketing campaign and will be distributed through various offline and online channels: the owned online platforms (website, Facebook and Instagram), but also on migusto.ch and via Migusto newsletter. The booklet will be published offline as an inlay in the Migusto Magazine and will also be actively sampled in Migros stores and during tastings.
The goal of this integrated marketing campaign based on the recipe booklet is to bring Bottega food culture and thus Rapelli into every Swiss kitchen.